Sales of cannabidiol (CBD) products have increased substantially since its legalisation, with the UK showing 99% growth in sales in 2019 alone. Market research shows that this meteoric rise is set to continue, especially within the lifestyle/health and wellness sector. At this rate of growth, the CBD industry could be worth as much as £1 billion per year by 2025. That figure would value the CBD industry at the same size as the UK’s entire herbal supplement industry.
CBD is big news, and we’re excited to be a part of bringing it to a wider audience through our drinks, and educating consumers about its benefits in the process.
As is the general pattern, what is big in America will - shortly later (and laws permitting of course) - be big and culturally relevant in the UK and Europe. The patterns in the industry seem to point to people in ‘Generation Z’ - that is, people born between the mid 90’s and mid 00’s - who are most readily adopting cannabinoids. Owing to their always-online lifestyles, Generation Z are known to be particularly responsive to influencers and ‘ambassadors’, many of whom have taken strong supportive stances for the benefits of CBD. One of the most recurring reported benefits of CBD is its use in treating symptoms of anxiety and depression. With the UK organisation Young Minds reporting that approximately 20% of young adults are currently suffering from a recognised mental health disorder, it is perhaps no surprise that it is this group who are leading the rest of the world in their consumption patterns.
But it’s not just the youngsters who are waking up to the benefits of CBD. Luxury brands, including Top, have seen that CBD can add that little extra to their customers’ experiences.CBD continues to be consumed by a more and more receptive and open-minded customer base across the world. Here at Top, we’re proud to be at the forefront of that journey.
By Nick Pullen & Saf Ali